Altaro Software develops backup solutions for small and mid-market businesses. The company was founded in 2009 and has already onboarded more than 5,000 channel partners in its reseller program. Eric Krauss, VP of Sales for The Americas at Altaro, shares advice for other ISVs who are considering starting a channel program. Krauss discusses why Altaro decided to launch a channel program, onboarding and training best practices, and balancing channel and direct sales.
As a new, lighter POS approach emerges, Point of Sale (POS) solutions no longer must depend on PCs to operate. Depending on a system’s configuration, the new POS model can leverage thin clients such as tablets and handhelds, giving the cashier the freedom to transact business at the point of decision with fluidity.
A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
Mobile POS (mPOS) platforms are bringing new levels of convenience and flexibility to retail. Now, a sales associate at a small boutique doesn’t have to be stuck at checkout for the duration of a shift. Thanks to wireless connections, that associate can help a customer complete a transaction anywhere in the store with a tablet or smartphone.
The adoption of EMV technology (Europay, MasterCard and Visa) at the POS in the U.S. has been slow and, at times, confusing. When the deadline for merchants to start accepting EMV chip-enabled cards passed in October 2015, more than two-thirds of merchants weren’t ready for the switch.
Each new year brings changes, reaffirmation of trends and patterns, and new developments. In the retail and hospitality space, expect to see in 2017 a continuation of the trend toward mobility, cloud-based solutions and the emergence of Unified Commerce strategies. Some belt-tightening is also likely as these industries wade through economic and political uncertainties, particularly in Europe.
Jargon – curse or blessing? That really depends on how much, and in which context, you use it. No question, jargon can be effective among people who share common interests and knowledge, providing a kind of shorthand that gets the job done without lengthy explanations.