Cloud-based restaurant software company Toast Inc. was founded in 2012 and has already grown to more than 500 employees. This kind of growth requires much more than finding a bigger office. Toast co-founder and CEO Steve Fredette explains how this growth has required a conscious effort to continually adapt the company’s culture. He’s studied how companies like Google, Facebook, and Amazon have adapted their culture and has networked with other fast-growing companies nearby in Boston. Fredette also relies on examples his executive team has observed at their past companies.
Why a software company that has grown 1,700% in 18 months didn’t want to set up shop in a traditional U.S. tech hub.
Hiring is hard. I’ve yet to talk to a software executive who disagrees with that statement. Hiring takes time, and there isn’t a playbook to provide shortcuts for finding and retaining good talent. It doesn’t help that engineers and developers can essentially have their pick of open positions at your competitors. This is why we added a panel about the tech labor marketing challenges to the ISV Insights agenda on October 12 in Philadelphia. One of our panelists, talent acquisition specialist Jeff Harvey, let me pick his brain about this topic before he takes the stage at our event.
If you think the rise in remote work options is a result of millennials demanding flexibility, Wildbit would beg to differ. The 16-year-old software company builds products designed to make developers more efficient, and notes, “We’ve been doing the ‘remote thing’ since 2000. Half of the team works out of Philadelphia, with the rest spread out around the world. Our culture, communication, and process are specifically tailored around a remote team.”
Founded in 2011, Atera’s software is already used on 5 continents and in 21 countries. Atera was voted a 2017 Best Channel Vendor by Business Solutions readers for its cloud-based IT automation platform for MSPs, VARs, and IT services providers. The company recently announced a new addition to its executive team, VP of Marketing Talia Schmidt. ISVinsights asked CEO Gil Pekelman to share his insights on Atera’s hiring process and its strategy for expanding the executive team.
ISVinsights recently interviewed two software companies that have opened a U.S. office within the past five years. Repsly co-founder and CEO Marko Kovac and TOPdesk U.S. President Nancy Van Elsacker Louisnord lead software companies with customers across the globe. Even though much of our audience is already based in the U.S., the advice these SaaS executives shared can apply to almost any software company hoping to grow its international footprint, regardless of what country you are expanding into. Their advice goes beyond the obvious language, currency, tax, and brand awareness challenges that come with expanding internationally.
Wildbit moved into a newly renovated office in June 2015 after investing in a six-month renovation and build-out. The software company’s Philadelphia office is stunning – photos of the workspace could be straight out of an IKEA catalogue. Today, co-founder and CEO Natalie Nagele insists Wildbit employees spend less time in that office, and that the company’s remote workers spend less time plugged in too. Way less time, in fact. Starting in June 2017, Wildbit started experimenting with a four-day, 32-hour work week.
This September I’ll be attending the Business Of Software (BoS) conference in Boston. A few weeks ago the conference included its new “Code Of Conduct” in an event marketing email. This was a direct response to the slew of discrimination and sexual harassment allegations coming from high-profile players in the tech world like Uber, 500 Startups, and Binary Capital in late June and early July.
Forbes recently released the second iteration of the Cloud 100. The list is littered with software companies, which shouldn’t come as a surprise unless you’ve been living under a rock. Forecasts and adoption rates for cloud technologies are all over the map, but the trends are clear – cloud computing spending is projected to double and reach upwards of $160 billion by 2020.
Spendgo, a digital customer loyalty software company, was founded in 2010, just two years after founder and CEO Ivan Matkovic graduated from the University of San Francisco. Today, the company has earned a 200% growth rate and has customers like Jamba Juice, Dickey’s Barbecue Pit, and Cold Stone. Spendgo’s software helps businesses create digital customer loyalty programs and marketing campaigns for in-store, mobile, and online businesses. Companies can send offers via email or text, and integrate offers with the POS system so a customer can redeem incentives on the spot. Spendgo partners with industry leaders in POS, tech support, mobile payments, ecommerce, and mobile marketing. I asked Matkovic to share advice on ISV partnerships and trade show marketing.