They simplify the EMV process, expedite in-store experiences, offer ease of ownership, and reduce Payment Card Industry data-security standard (PCI) compliance requirements.
It has been almost two years since the EMV liability shift in the United States. While a lot of business owners have adopted EMV solutions, many are still on the fence on whether to update their payment systems as they continue learning about the value of EMV and the consequences of failing to comply. Some small businesses have been reluctant to comply due to the amount of resources needed to change over their point-of-sale systems. Other have adopted EMV but have been unable to fully jump in due to months-long certification delays.
In order to adopt EMV, merchants need to first determine if they will be developing their own solution or purchasing one from a value-added reseller (VAR), an independent software vendor (ISV), or POS software developer. They must also determine if they need a fully integrated or semi-integrated solution. With the sizable investment in time and resources it takes for a merchant to update their POS technology, semi-integrated solutions are becoming increasingly popular. Not only do they offer practical benefits to merchants but they also minimize some of the headaches that are associated with the shift. They simplify the EMV process, expedite in-store experiences, offer ease of ownership, and reduce Payment Card Industry data-security standard (PCI) compliance requirements.