More Featured Editorial


  • Why A Small Software Company Was Flooded With 575 Job Applications
    Why A Small Software Company Was Flooded With 575 Job Applications

    Wildbit has been building development workflow, email delivery, and code deployment software for more than 16 years. The company was recently flooded with 575 applicants for a content strategist position. That’s right: 575 applications that didn’t require hiring a staffing firm or even heavily investing in promoting the job posting.


Quick Tips From A SaaS Marketing Expert

Andrus Purde knows firsthand how to scale SaaS marketing teams. Purde is the founder of Outfunnel, and was previously the head of marketing at Pipedrive and a product marketing manager at Skype. During his tenure at Pipedrive, he built a marketing team of more than 20 people and was along for the ride as the company grew from zero to more than 50,000 paying customers.

SaaS Funding Lessons From A Brewing Startup

The CEO of a brewery POS software company shares insights from raising a seed round that can apply to software companies at any stage.

9 Hacks For Successful Software User/Partner Conferences

If you’re one of the 80 percent of B2B companies with marketing dollars allocated to events, keep reading – especially if you’re a software company that hosts its own partner/user conference. If you’re not part of the event world, you should know Forrester ranks trade shows and events as the second most effective marketing investment behind your company’s website (but convincing you to enter the events business is another article for another day). When done right, partner/user conferences are a proven way to reduce churn, generate revenue, increase engagement, gather feedback, and create excitement about new products or features.

Software Wisdom From Seth Godin

Speaker and author Seth Godin is the author of 18 books, including Tribes, which was on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. To his raving fans, Godin needs no introduction. To the average software developer who doesn’t religiously read his blog, one of the most popular in the world, it’s important to understand the marketing guru knows the ins and outs of software businesses. 

More From Our Editors


  • 10 Warning Signs You’re Using The Wrong Channel Management Solution
    10 Warning Signs You’re Using The Wrong Channel Management Solution

    Dreading your company’s annual kick-off because you can’t really show how your channel is performing – and suffering from a lack of ideas on how to truly accelerate your indirect revenue?  You’re not alone.  These are common symptoms of having selected the wrong channel management solution.

  • Project Cycles, Patience And Productivity
    Project Cycles, Patience And Productivity

    Have you ever been responsible for taking a new complex project from inception to completion when time is scarce, you are already responsible for multiple projects and your new project is considered high priority and urgent? If you are like most people, your anxiety level increased after reading the prior sentence. In addition, you might be feeling the urge to speed up to fulfill the challenge of your additional responsibility. Paradoxically, this is the exact opposite of what is called for. When you experience the pressure to speed up, what is actually called for is patience and intentionally slowing down to optimally address six interconnected project stages.

  • The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions
    The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions

    When acquisitions occur in the point of sale channel, we read the vendor press releases and hear the aspirational statements promising a better tomorrow. But often left without a public voice is the POS reseller who is also significantly impacted by the deal. To remedy that, in November 2017 Vantiv’s PaymentsEdge Advisory Services surveyed resellers who resold or still resell Digital Dining, Dinerware, and PC America – three ISVs who were acquired by Heartland in 2015. We believed their experiences over the past two-plus years would be more insightful than extrapolating possible scenarios for more recent ISV acquisitions.

  • High Impact Communication: A Three Tier Approach

    High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.

  • Channel Program Best Practices: Tips For Onboarding, Training, And Retaining Resellers

    Altaro Software develops backup solutions for small and mid-market businesses. The company was founded in 2009 and has already onboarded more than 5,000 channel partners in its reseller program. Eric Krauss, VP of Sales for The Americas at Altaro, shares advice for other ISVs who are considering starting a channel program. Krauss discusses why Altaro decided to launch a channel program, onboarding and training best practices, and balancing channel and direct sales.

More From Guest Contributors


  • Embracing New POS technology Expands ISVs' Marketing Opportunities

    As a new, lighter POS approach emerges, Point of Sale (POS) solutions no longer have to depend on PCs to operate. Depending on a system’s configuration, the new POS model can leverage thin clients such as tablets and handhelds, giving the cashier the freedom to transact business at the point of decision.

  • SMARTtill™: An Automated Cash Management Technology

    Cash Still Rules. It takes money to make money. This old adage certainly holds true for businesses that process cash transactions. Cash costs U.S. businesses $55 billion yearly. While most of that is due to theft, the figure also includes time spent on processing, counting and transporting bills and coins.

  • Cash Management Solutions: Adding Value With End-To-End Intelligent Cash Recycling Technology

    If you think credit and debit cards are about to displace cash for retail transactions, think again. Legal tender remains the most commonly used form of payment, accounting for about 40 percent of U.S. transactions overall, up to two-thirds of purchases under $10, and half of transactions valued at less than $50. “Cash accounts for about 85 percent of global consumer transactions,” according to MasterCard. “In most countries the cashless journey has only just begun.” So while plastic and electronic payments have been hailed as the currency of the future, there is a long way to go.

More Software White Papers


  • Sterling Payment Technologies
    Sterling Payment Technologies

    Sterling Payment Technologies, a division of EVO Payments International, is one of the most innovative, customer focused payment processors in the industry. Founded in 2001, the company processes payment transactions for all major card brands, including Visa®, Mastercard®, Discover® and American Express®.

  • First American Payment Systems
    First American Payment Systems

    First American Payment Systems is the integrated payments expert for simple, customized payment solutions. We provide payment solutions ISV’s need - focusing on EMV, mobile, PCI Compliance, and Security. Our expertise spans across multiple verticals and business types. In addition, we have a hands-on technical integration team to support partners through the integration process and get it done as quickly as possible. With over 210,000 merchants and our award-winning customer service, First American is a leading payment technology provider.

  • RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  


  • Datacap Systems, Inc.
    Datacap Systems, Inc. <p>&lt;p&gt;&amp;lt;p&amp;gt;Datacap Systems develops processor and hardware agnostic innovative integrated payment solutions for any Point of Sale, regardless of system architecture.&amp;lt;/p&amp;gt;&lt;/p&gt;</p>
  • CompTIA

    CompTIA is the voice of the world's information technology (IT) industry.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

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  • Semi-Integration Goes To The Cloud And Grows Up
    Semi-Integration Goes To The Cloud And Grows Up

    By now, every retailer should be aware of just how much influence a quick and efficient point-of-sale (POS) transaction has on their customers’ total shopping experience. But they might not be aware of just how critical it is to move their EMV-PCI compliant semi-integrations to the cloud to continue delivering that type of satisfaction in the most cost-efficient way.

  • The Software Vendor's Guide To Faster EMV
    The Software Vendor's Guide To Faster EMV

    As the use of chip cards becomes more prevalent across industries, consumers are able to pay more securely but not necessarily more quickly (or conveniently) — and that’s what consumers want when they're ready to make a purchase.

  • What You Need To Know About Chargebacks For Face-To-Face Transactions
    What You Need To Know About Chargebacks For Face-To-Face Transactions

    As a merchant involved with cardholders, terminals, and banks, sooner or later you’re going to encounter a chargeback.

  • 5 Myths About EMV
    5 Myths About EMV

    There are a lot of myths about EMV going around, specifically what your smaller merchant customers are required to do. Sooner or later, all merchants who accept card-present payments will be impacted by the transition to EMV, so it is best to get your customers up-to-date soon!

  • Future Proofing Your Payment Integration
    Future Proofing Your Payment Integration

    When a consumer walks into a store, or browses an online ecommerce site, very little thought is given over to the “paying” part until the time comes. At that moment, a fast and convenient point-of-sale or checkout experience helps create a positive memory, raising the loyalty factor a little bit. But a less-than-ideal transaction, caused by long lines, a failed tap, or a shopping cart page that crashes and burns, steers the shopper to the competition. No one has time to wait for a reboot or to listen to apologies.

More Industry Insights

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