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  • Following Up On A Software Company’s 32 Hour Work Week Experiment
    Following Up On A Software Company’s 32 Hour Work Week Experiment

    Wildbit had just started “experimenting” with a 32 hour work week when I first met co-founder and CEO Natalie Nagele back in August 2017. Not surprisingly, the story behind this software company’s unique work arrangement was one of the most popular headlines on and in 2017 (Can A Software Company Only Work 32-Hours Per Week?) When that article was published, Nagele was not sure how long it would continue or if it would be sustainable.

Quick Tips From A SaaS Marketing Expert

Andrus Purde knows firsthand how to scale SaaS marketing teams. Purde is the founder of Outfunnel, and was previously the head of marketing at Pipedrive and a product marketing manager at Skype. During his tenure at Pipedrive, he built a marketing team of more than 20 people and was along for the ride as the company grew from zero to more than 50,000 paying customers.

SaaS Funding Lessons From A Brewing Startup

The CEO of a brewery POS software company shares insights from raising a seed round that can apply to software companies at any stage.

9 Hacks For Successful Software User/Partner Conferences

If you’re one of the 80 percent of B2B companies with marketing dollars allocated to events, keep reading – especially if you’re a software company that hosts its own partner/user conference. If you’re not part of the event world, you should know Forrester ranks trade shows and events as the second most effective marketing investment behind your company’s website (but convincing you to enter the events business is another article for another day). When done right, partner/user conferences are a proven way to reduce churn, generate revenue, increase engagement, gather feedback, and create excitement about new products or features.

Software Wisdom From Seth Godin

Speaker and author Seth Godin is the author of 18 books, including Tribes, which was on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. To his raving fans, Godin needs no introduction. To the average software developer who doesn’t religiously read his blog, one of the most popular in the world, it’s important to understand the marketing guru knows the ins and outs of software businesses. 

More From Our Editors


  • Project Cycles, Patience And Productivity
    Project Cycles, Patience And Productivity

    Have you ever been responsible for taking a new complex project from inception to completion when time is scarce, you are already responsible for multiple projects and your new project is considered high priority and urgent? If you are like most people, your anxiety level increased after reading the prior sentence. In addition, you might be feeling the urge to speed up to fulfill the challenge of your additional responsibility. Paradoxically, this is the exact opposite of what is called for. When you experience the pressure to speed up, what is actually called for is patience and intentionally slowing down to optimally address six interconnected project stages.

  • The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions
    The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions

    When acquisitions occur in the point of sale channel, we read the vendor press releases and hear the aspirational statements promising a better tomorrow. But often left without a public voice is the POS reseller who is also significantly impacted by the deal. To remedy that, in November 2017 Vantiv’s PaymentsEdge Advisory Services surveyed resellers who resold or still resell Digital Dining, Dinerware, and PC America – three ISVs who were acquired by Heartland in 2015. We believed their experiences over the past two-plus years would be more insightful than extrapolating possible scenarios for more recent ISV acquisitions.

  • High Impact Communication:  A Three Tier Approach
    High Impact Communication: A Three Tier Approach

    High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.

  • Channel Program Best Practices: Tips For Onboarding, Training, And Retaining Resellers

    Altaro Software develops backup solutions for small and mid-market businesses. The company was founded in 2009 and has already onboarded more than 5,000 channel partners in its reseller program. Eric Krauss, VP of Sales for The Americas at Altaro, shares advice for other ISVs who are considering starting a channel program. Krauss discusses why Altaro decided to launch a channel program, onboarding and training best practices, and balancing channel and direct sales.

  • Software Strategic Inflection Points

    A strategic inflection point is a moment when the familiar rules that govern how your business runs change. This could be because of technology, of course, but also because of societal, regulatory, competitive or other actions. Get an inflection point right, and your business can enjoy a growth surge. Get it wrong, and it can lead to rapid decline.

More From Guest Contributors


  • Four Industry Professionals "UP the Ante" This summer two individuals from Postec in Roswell, GA and two from BMC in Lansing, MI, completed the RSPA Specialist certificate programs.
  • State Of The Industry (Presented By RSPA) As we close out 2011, connect takes an in-depth look at how each facet of our industry is fairing and, more importantly, what we have to look forward to in 2012. We had some of the industry's experts check-in to give us their diagnosis on 'how the industry is doing.' Take a look at what our experts have to say about current conditions, emerging technologies, and trends in several of our industry's key markets. We also are asking you for your opinion — what is the state of the industry?
More ISV White Papers


  • CompTIA

    CompTIA is the voice of the world's information technology (IT) industry.

  • RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  


  • First American Payment Systems
    First American Payment Systems

    First American Payment Systems is the integrated payments expert for simple, customized payment solutions. We provide payment solutions ISV’s need - focusing on EMV, mobile, PCI Compliance, and Security. Our expertise spans across multiple verticals and business types. In addition, we have a hands-on technical integration team to support partners through the integration process and get it done as quickly as possible. With over 210,000 merchants and our award-winning customer service, First American is a leading payment technology provider.

  • Sterling Payment Technologies
    Sterling Payment Technologies

    Sterling Payment Technologies, a division of EVO Payments International, is one of the most innovative, customer focused payment processors in the industry. Founded in 2001, the company processes payment transactions for all major card brands, including Visa®, Mastercard®, Discover® and American Express®.

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  • Are You Maximizing Revenue From Your Payment Residuals?
    Are You Maximizing Revenue From Your Payment Residuals?

    Bill Lodes, executive vice president of business development & strategy at First American Payment Systems sat down with ISVinsights to discuss what software companies need to know about recurring revenue, evaluating residuals from different payment processors, increasing payment residuals, and what kind of investments ISVs are making with these increased revenues.

  • EMV Technology Continues To Evolve
    EMV Technology Continues To Evolve

    The EMV transition has gone pretty smoothly across the U.S. after a few initial hurdles, but that doesn't mean this emerging payment technology isn't due for a few upgrades here and there.

  • Tracking The Evolution Of Payment Systems
    Tracking The Evolution Of Payment Systems

    For decades, the big payment technology in use not only in the U.S., but around the world, was the familiar old magnetic strip on the back of credit and debit cards.

  • How ISVs Benefit From Semi-Integrated Payment Solutions
    How ISVs Benefit From Semi-Integrated Payment Solutions

    A semi-integrated approach simplifies the EMV process, expedite in-store experiences, offer ease of ownership, and reduce Payment Card Industry data-security standard (PCI) compliance requirements. This approach to EMV for an ISV or VAR means that they are able to avoid going through the full certification process on their own. This saves the partner money, time, and allows for a quick deployment to market. 

  • Quick Chip Technology Boosts EMV Transaction Speeds
    Quick Chip Technology Boosts EMV Transaction Speeds

    Visa, MasterCard, American Express, and Discover have offered solutions for faster EMV transactions. All of these major card brands have updated their EMV software with Quick Chip.

More Industry Insights

ABOUT ISV INSIGHTS seeks to inform and advise the burgeoning ISV (independent software vendor) community on the best opportunities for success in a complex and crowded market, where developing killer code simply isn’t enough. At, ISV leaders learn the funding, go-to-market, business management, sales, and partner development strategies that will take their applications out of the lab and into the hands of end users. Through a daily stream of news and exclusive insight served up by winners in the software development community, our multimedia newsletter, webinar, event, and site content helps ISV readers build business value that differentiates them from the competition.