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EDITOR'S DESK

9 Hacks For Successful Software User/Partner Conferences

If you’re one of the 80 percent of B2B companies with marketing dollars allocated to events, keep reading – especially if you’re a software company that hosts its own partner/user conference. If you’re not part of the event world, you should know Forrester ranks trade shows and events as the second most effective marketing investment behind your company’s website (but convincing you to enter the events business is another article for another day). When done right, partner/user conferences are a proven way to reduce churn, generate revenue, increase engagement, gather feedback, and create excitement about new products or features.

Software Wisdom From Seth Godin

Speaker and author Seth Godin is the author of 18 books, including Tribes, which was on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. To his raving fans, Godin needs no introduction. To the average software developer who doesn’t religiously read his blog, one of the most popular in the world, it’s important to understand the marketing guru knows the ins and outs of software businesses. 

Companies To Watch: HyperGrid

Forrester predicts the overall public cloud market will reach $236 billion by 2020. Amazon Web Services already owns about 30 percent of the market, and Microsoft Azure owns about 15 percent. Even though those are the two elephants in the room, that means there are still billions to be made around cloud infrastructure and services. And that’s why HyperGrid is excited about its on-premise cloud solution. This exclusive ISVinsights.com article exlains how this tech company is building a market while building cohesive engineering teams.

What Mature ISVs Can Learn From A Startup Demo Day

I attended a software startup demo day last week, and I wish every mature, established ISV could have been there to experience the infectious energy of young, aspiring, innovative entrepreneurs. The event was hosted by Pittsburgh-based AlphaLab, the software division of Innovation Works. AlphaLab was recently named one of the top 30 startup accelerators according to Forbes and the Seed Accelerator Rankings Project.

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GUEST CONTRIBUTORS

  • The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions
    The Stories You Haven’t Heard: POS Resellers React To ISV Acquisitions

    When acquisitions occur in the point of sale channel, we read the vendor press releases and hear the aspirational statements promising a better tomorrow. But often left without a public voice is the POS reseller who is also significantly impacted by the deal. To remedy that, in November 2017 Vantiv’s PaymentsEdge Advisory Services surveyed resellers who resold or still resell Digital Dining, Dinerware, and PC America – three ISVs who were acquired by Heartland in 2015. We believed their experiences over the past two-plus years would be more insightful than extrapolating possible scenarios for more recent ISV acquisitions.

  • High Impact Communication:  A Three Tier Approach
    High Impact Communication: A Three Tier Approach

    High Impact communication is essentially a dance that flows between participants. As in most dances, there might be awkward moments, as one develops a sense of their partner’s style, and more elegant graceful moments, when partners are in the flow of the dance. The inherent skills and mindsets of high impact communication are developed over time through intention, practice and embracing a three tier approach. This approach includes essential skills and mindsets to embody BEFORE, DURING and AFTER the communication.

  • Channel Program Best Practices: Tips For Onboarding, Training, And Retaining Resellers
    Channel Program Best Practices: Tips For Onboarding, Training, And Retaining Resellers

    Altaro Software develops backup solutions for small and mid-market businesses. The company was founded in 2009 and has already onboarded more than 5,000 channel partners in its reseller program. Eric Krauss, VP of Sales for The Americas at Altaro, shares advice for other ISVs who are considering starting a channel program. Krauss discusses why Altaro decided to launch a channel program, onboarding and training best practices, and balancing channel and direct sales.

  • Software Strategic Inflection Points

    A strategic inflection point is a moment when the familiar rules that govern how your business runs change. This could be because of technology, of course, but also because of societal, regulatory, competitive or other actions. Get an inflection point right, and your business can enjoy a growth surge. Get it wrong, and it can lead to rapid decline.

  • Channel Marketing Strategies For ISVs

    Establishing a marketing plan can be tricky – and even more so for new ISVs, who are dependent on partnerships, consistent leads, and a unique strategy. Keeping up with the shifting technological trends and available marketing models within the Channel can be a tough task, but it’s important to weather the difficulties and push forward to create a solid go-to-market strategy.

More From Guest Contributors

ISV WHITE PAPERS

  • The Future Of Integration Is In The Cloud

    Integrated point of sale (POS) solutions have become part of the retail mainstream, and this has led more merchants to look for cloud-based tools to help improve their business management capabilities. For POS software developers, the cloud makes it easier to offer enterprise-grade solutions to small and medium-sized businesses (SMBs). For merchants, the cloud offers an affordable alternative to costly and complex software deployments.

  • Are You Using The Right Payment Gateway For Your Application?

    With the rise of eCommerce and mobile payments, gateways play an increasingly important role in the payments ecosystem. Unlike the simple payment gateways of a decade ago, modern gateways are increasingly diverse, and offer features and value-added services for merchants of all kinds.

  • The Value Behind Value-Added Services

    The point of sale (POS) and payment solutions market has become more competitive as new vendors enter the fray and merchants have the option of deploying lower-cost, bare-bones solutions. For Independent Software Vendors (ISVs) and solutions providers that want to stand out in an increasingly crowded space, value-added services are quickly becoming a crucial market differentiator.

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FEATURED SUPPLIERS

  • Cayan
    Cayan

    Cayan is an industry leader in developing and delivering award-winning and innovative payment processing solutions and merchant account services to developers, ISVs, VARs and merchants nationwide.

  • RSPA
    RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  

     

  • Sterling Payment Technologies
    Sterling Payment Technologies

    Sterling Payment Technologies, a division of EVO Payments International, is one of the most innovative, customer focused payment processors in the industry. Founded in 2001, the company processes payment transactions for all major card brands, including Visa®, Mastercard®, Discover® and American Express®.

  • Vantiv Integrated Payments
    Vantiv Integrated Payments

    Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

  • Bematech
    Bematech

    Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.

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ABOUT ISV INSIGHTS

ISVinsights.com seeks to inform and advise the burgeoning ISV (independent software vendor) community on the best opportunities for success in a complex and crowded market, where developing killer code simply isn’t enough. At ISVinsights.com, ISV leaders learn the funding, go-to-market, business management, sales, and partner development strategies that will take their applications out of the lab and into the hands of end users. Through a daily stream of news and exclusive insight served up by winners in the software development community, our multimedia newsletter, webinar, event, and site content helps ISV readers build business value that differentiates them from the competition.