EDITOR'S DESK

  • Cloud Migration Insights For Software Companies
    Cloud Migration Insights For Software Companies

    Forbes recently released the second iteration of the Cloud 100. The list is littered with software companies, which shouldn’t come as a surprise unless you’ve been living under a rock. Forecasts and adoption rates for cloud technologies are all over the map, but the trends are clear – cloud computing spending is projected to double and reach upwards of $160 billion by 2020.

How An ISV With 200% Growth Tackles Partnerships & Trade Show Marketing

Spendgo, a digital customer loyalty software company, was founded in 2010, just two years after founder and CEO Ivan Matkovic graduated from the University of San Francisco. Today, the company has earned a 200% growth rate and has customers like Jamba Juice, Dickey’s Barbecue Pit, and Cold Stone. Spendgo’s software helps businesses create digital customer loyalty programs and marketing campaigns for in-store, mobile, and online businesses. Companies can send offers via email or text, and integrate offers with the POS system so a customer can redeem incentives on the spot. Spendgo partners with industry leaders in POS, tech support, mobile payments, ecommerce, and mobile marketing. I asked Matkovic to share advice on ISV partnerships and trade show marketing.

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GUEST CONTRIBUTORS

  • Best Practices for Compensating Your SaaS Sales Team
    Best Practices for Compensating Your SaaS Sales Team

    As you plan for growth of your SaaS company in 2017 and beyond, it’s important to consider how to improve your direct and indirect sales channels. Based on industry research within the SaaS sector by Softletter.

  • 4 Keys To Great ISV Partnerships
    4 Keys To Great ISV Partnerships

    As technology begins to connect the world in ways previously unimaginable, ISV partnerships become increasingly important. Providing solutions across a broader spectrum is tantamount for survival. And yet, so many businesses excitedly enter into partnerships that never amount to anything more than what is affectionately known as a “Barney” relationship. Remember that big old purple dinosaur who gleefully (some might say annoyingly, depending on how many times your kids or grandkids watched the show with you) sang, “I love you, you love me, we’re a happy family”?

  • Leveraging Real-Time Software Features: 6 Essential Advantages
    Leveraging Real-Time Software Features: 6 Essential Advantages

    Information technology hasn’t stopped continuing to transform the way businesses are conducted. Not only is there increased competition in a rapidly evolving market, but the new capabilities technology keeps churning out makes this competition even more complicated and cutthroat.

  • Three-Point Structure To Fuel Creativity With Friction (And Get Results)

    There are infinite solutions to every problem. Every solution isn’t an option though because of our available resources (time, money, and resources). Sounds obvious. Sounds easy. So, why do we consider and explore options that are obviously not options? These are our company’s elephants. The elephants are lurking around our office.

  • The Changing Face Of Today’s VAR

    Five essential elements of the trusted solution partner for tomorrow’s CIO. By Ashby Lincoln, president and CEO, VeriStor 

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ISV WHITE PAPERS

  • Unified Commerce: A New Opportunity For Payments

    The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

  • Avoiding And Overcoming EMV Pitfalls

    As merchants are deploying EMV technology, consumers are receiving and beginning to use their EMV cards, and as with any new technology, there is a learning curve. This e-book presents some common hurdles you may encounter and offers tips for how you can help your staff and your customers overcome them.

  • Embracing New POS technology Expands ISVs' Marketing Opportunities

    As a new, lighter POS approach emerges, Point of Sale (POS) solutions no longer have to depend on PCs to operate. Depending on a system’s configuration, the new POS model can leverage thin clients such as tablets and handhelds, giving the cashier the freedom to transact business at the point of decision.

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FEATURED SUPPLIERS

  • RSPA
    RSPA
    RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.  

     

  • Cayan
    Cayan

    Cayan is an industry leader in developing and delivering award-winning and innovative payment processing solutions and merchant account services to developers, ISVs, VARs and merchants nationwide.

  • APG Cash Drawer, LLC
    APG Cash Drawer, LLC

    For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them - even in the most demanding environments.

  • Hubworks
    Hubworks

    With our Hubworks application suite, you can access management solutions to make your business an indispensable resource to your customers. We help your business grow and succeed using web, mobile, and cloud technologies. Whether you are a business looking to resell or refer to Hubworks, or your platform needs integrations to grow, our global Partner programs can fully support the needs of your business.

  • Vantiv Integrated Payments
    Vantiv Integrated Payments

    Vantiv Integrated Payments provides integrated payment processing solutions that help businesses prosper. Known for secure and reliable processing, Mercury’s solutions are built into the POS, helping merchants reduce errors in data entry, manage cash flow, and minimize risk.

  • Bematech
    Bematech

    Bematech has over three decades of expertise in the United States with a wide distribution network that covers over 500,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,200 professionals in Brazil, China, Taiwan, United States, and Argentina. Comprehensive customer service and technical support based in the United States. Bematech prides itself on being a knowledge based leader in the industry offering complete and customizable POS bundles including All-in-Ones, kitchen display systems, cash drawers, scanners, printers, touch monitors, customer displays and more.

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ISV INDUSTRY INSIGHTS

  • Manufacturer Brand Erosion: A Two Part Series
    Manufacturer Brand Erosion: A Two Part Series

    A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?

  • Why Loyalty Programs Could Be The Tipping Point For Mobile Payments
    Why Loyalty Programs Could Be The Tipping Point For Mobile Payments

    Mobile wallets have been around for years now, and industry experts have called them The Next Big Thing in payments for their entire existence. But adoption rates have never quite matched up to the enthusiasm and excitement—while mobile wallet share is increasing month to month, it's still dwarfed by physical card transactions.

  • Intelligent Cash Handling Goes Mobile
    Intelligent Cash Handling Goes Mobile

    Mobile POS (mPOS) platforms are bringing new levels of convenience and flexibility to retail. Now, a sales associate at a small boutique doesn’t have to be stuck at checkout for the duration of a shift. Thanks to wireless connections, that associate can help a customer complete a transaction anywhere in the store with a tablet or smartphone.

  • Add Inventory Management To Your “To Do List”
    Add Inventory Management To Your “To Do List”

    When it comes to task management for your small to mid-sized business, don’t get so focused on sales that you neglect to add inventory monitoring and analysis to your “to do list.” Fail to acknowledge the value of this kind of protocol in a restaurant, for example, and you can wind up spending your hard-earned profit on food that spoils and winds up in the dumpster, not on the plate. The same is true for bar owners.

  • How To Deal With Small Business Compliance With Zip Checklist
    How To Deal With Small Business Compliance With Zip Checklist

    Small business compliance includes a lot of important administrative things that take all the fun out of being an entrepreneur. However, it’s extremely important to deal with these regulations and finish everything in time for these rules to provide necessary safeguards. At the same time, when you fail to follow them, you risk a lot. Do not claim that you were not aware when you made a mistake. Instead, try to avoid it at the earliest stages.

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ABOUT ISV INSIGHTS

ISVinsights.com seeks to inform and advise the burgeoning ISV (independent software vendor) community on the best opportunities for success in a complex and crowded market, where developing killer code simply isn’t enough. At ISVinsights.com, ISV leaders learn the funding, go-to-market, business management, sales, and partner development strategies that will take their applications out of the lab and into the hands of end users. Through a daily stream of news and exclusive insight served up by winners in the software development community, our multimedia newsletter, webinar, event, and site content helps ISV readers build business value that differentiates them from the competition.